About ClaimBob

ClaimBob is built and run by me, Øystein Amundsen, from Norway.

I started it after running a small supplement brand of my own. Writing the ads was the hard part: it's easy to describe a benefit in words the rules don't allow, and slow to check every line against the register by hand.

ClaimBob reads the ad copy, images, video and landing page. It checks each claim against the GB Nutrition and Health Claims Register and the CAP Code, and shows register wording where there is one. It's a first check, not legal advice.

ClaimBob is run by Anecco LLC, a small US company I set up for my own ventures. I'm based in Norway.

Company details: Anecco LLC, a Wyoming limited liability company, filing ID 2023-001378763, 30 N Gould St #39553, Sheridan, WY 82801, USA.

Contact: hello@claimbob.co.uk. You can also find me on LinkedIn.

I usually reply within one working day.