Insights
ASA rulings, explained
Plain-English summaries of ASA rulings on supplement, food and drink ads: what the ads said, the rule they broke, and what it means for yours.
ASA ruling: a video that made an all-in-one food diet look fine
The ASA upheld a complaint about video ads for a nutrition product: an anecdote implied an unauthorised performance claim and condoned replacing all food.
ASA ruling: a creatine ad that strayed from the authorised claims
The ASA upheld a complaint about a creatine ad that reworded the authorised claims into strength, muscle-building and body-shape promises.