Pricing
Pricing by how many ads you check
Choose the plan that covers the new ads you launch in a month. From £49 a month for 5 checks. Every plan checks against the GB register, the CAP Code and platform policy.
Black Friday: double checks for your first two months on every plan – start by 30 November. Check your Black Friday ads before they go live.Start any plan, monthly or yearly, by 23:59 on 30 November 2026 (UK time) and each monthly period that starts in November or December 2026 has twice your plan's checks: for a plan started in November, your first two months. It works with the founding offer. Extra checks you buy are not doubled.
Founding offer: 30% off Starter, Growth or Scale for as long as you stay subscribed – for our first 10 customers.Founding offer: 30% off Starter, Growth or Scale, monthly or yearly, for as long as your subscription runs without a break, also when you move between these plans – for our first 10 customers. Applied automatically at checkout.
Light
Up to 5 new ads a month – about one a week.
Billed monthly · cancel any time
- 1 user
- Meta, TikTok, Snapchat and Google
- Ad copy, image text, video and landing page
- Video up to 3 minutes
- Rewrites in GB register wording
- Free re-check of each fixed ad within 7 days
- Organise checks by brand
- PDF report export
- Monthly billing
Starter
Up to 15 new ads a month – about 3 or 4 a week.
Billed monthly · cancel any time
£69.30/month with the founding offer
- 1 user
- Everything in Light
- Video up to 3 minutes
- Extra checks when you need them
Growth
Up to 60 new ads a month – about 15 a week, for brands testing several creatives at once.
Billed monthly · cancel any time
£174.30/month with the founding offer
- 3 users
- Everything in Starter
- Video up to 5 minutes
- Shared check history
- Priority email support
Scale
Up to 200 new ads a month – about 50 a week, for agencies checking ads for several brands.
Billed monthly · cancel any time
£419.30/month with the founding offer
- 10 users
- Everything in Growth
- Video up to 5 minutes
Not ready to choose? Try a free preview on your own ad. 1 image + ad copy + landing page. Free account; no card.
1 check = one ad: up to 10 images or one video (up to 3 minutes, or 5 on Growth and above), plus its landing page, however many platforms you pick. Prices exclude VAT. The price per check assumes you use all of the month's checks.
Extra users: £20/month each, added in Team and settings.
Enterprise: From £1,200/month – Contact us
Check one ad – £19
No plan or subscription. One check of one ad and its landing page, plus a free re-check of the fixed version within 14 days.
£19 ex VAT, paid once; you get an invoice. Use the check within 3 months of buying it. The free re-check is for the corrected version of the same ad, once, within 14 days of its report.
Done-for-you audit
We check your image, text and video ads and their landing pages, review every finding by hand and suggest rewrites.
Compare plans
| Features | Light | Starter | GrowthRecommended | Scale |
|---|---|---|---|---|
| Checks | 5 / month | 15 / month | 60 / month | 200 / month |
| Monthly price | £49 | £99 | £249 | £599 |
| Yearly price (2 months free) | Monthly only | £990 | £2,490 | £5,990 |
| Price per check, monthly | £9.80 | £6.60 | £4.15 | £3.00 |
| Users | 1 | 1 | 3 | 10 |
| Meta, TikTok, Snapchat and Google policy checks | ||||
| Ad copy, image text and landing page | ||||
| Video ads | Up to 3 minutes | Up to 3 minutes | Up to 5 minutes | Up to 5 minutes |
| Rewrites in GB register wording | ||||
| Free re-check of each fixed ad within 7 days | ||||
| Organise checks by brand | ||||
| PDF report export | ||||
| Shared check history | ||||
| 10 extra checks, valid 3 months | £70 | £50 | £35 | |
| Support | Priority email | Priority email |
What checking first costs
- ClaimBob
- £3.00 to £9.80 per ad on a monthly plan, if you use the month's checks.
- CAP's Copy Advice team
- Free, with an answer in 3–5 working days, or £125 (48 hours) to £500 (4 hours) for a faster answer. One request covers up to six image ads or five minutes of video, and the advice covers the CAP Code only. Source: asa.org.uk, prices checked 21 October 2026.
Prices exclude VAT.
Pricing questions
What counts as a check?
One ad – its copy, up to 10 images (carousel cards count as images) or one video (up to 3 minutes, or 5 on Growth and above), and the landing page it links to – however many platforms you pick. Each claim is flagged with a severity, the rule it relates to and a suggested rewrite.
Can I try ClaimBob for free?
Yes – one free preview per person. Create a free account with any email address or with Google; no card. It checks 1 image + ad copy + landing page. You see the severity and rule of every finding, and the claim, explanation and rewrite for most of them; a plan unlocks the rest (and up to 10 images per check).
What if my ad has more than 10 images?
One check covers up to 10 images – the most a Meta carousel can have. Run another check for the rest.
What if I run out?
Buy 10 extra checks at any time, valid for 3 months, or upgrade your plan. Light has no extra checks: move up to Starter for more.
Can I check just one ad?
Yes. Without a plan, buy one check for £19 (ex VAT, paid once, no subscription). It covers one ad and its landing page, plus one free re-check of the fixed version within 14 days of the report. Use the check within 3 months of buying it.
Do unused checks roll over?
Plan checks reset every month. Extra checks last 3 months.
Can it check video ads?
Yes, on every plan. Upload a video up to 3 minutes, or 5 minutes on Growth and above (MP4, MOV or WebM, up to 50 MB): we check what is said, the text on screen, the caption and the landing page. One video is one check.
Can I check a fixed ad again for free?
Yes, on a paid plan: one free re-check of a fixed ad per report, within 7 days of the report. Start it from the report with "Check the fixed version (free)". It's free when it's the same product and offer – the same brand, composition, landing page (or none, as before) and platforms – with the text changed where the report flagged it; otherwise we ask before it uses a normal check. If the re-check can't run, nothing is used and you can try again.
Does a check count if it can't run?
No. If we can't tell whether your product is a food or a supplement, we ask you, and no check is used.
Are my unreleased ads kept private?
Your ads and reports are private to your account and your team. We use them only to run your checks. Our AI provider, Anthropic, does not train its models on them and normally deletes them within 30 days. Once a check has run, the person who ran it or the account owner can delete its report, with its images, and a video file is deleted right after its check. Files are stored in London. The Privacy Policy has the details.
Check your next ad before it goes live
Paste the copy, add the image or video and the landing page. You'll get a clear list of fixes, with the rule behind each one.
Questions? hello@claimbob.co.uk