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Example report: a sleep supplement ad, checked

This is an example report for Halcyra, a fictional brand. Your reports use the same layout.

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Report CB-24817·2 October 2026, 14:32

Halcyra · Calm Night

Meta ad · Facebook and Instagram feed

Not ready to run

What the severities mean

Critical: A claim the law does not allow in any wording, such as a medicinal claim or a claim refused on the GB register. Remove it before the ad runs.
High: Breaks the GB register, the CAP Code or the chosen platform's policy as written, and is likely to be rejected or challenged. Change it before the ad runs.
Medium: Needs a change or a check before the ad runs: wording stronger than the authorised claim, a condition of use not shown to be met, or information the product has to show.
Low: A small risk worth fixing or confirming, such as a detail to check on the label.

Ad copy

Caption and headline

Image text

3 lines read

Landing page

halcyra.example/calm-night

Findings (9)

Anxiety is a medical condition. Saying a food supplement reduces it is a medicinal claim, which food supplements can't make. The sleep claim has no authorised wording for magnesium or vitamin B6.

Food Information Regulation, Art. 7(3)

Food must not be presented as preventing, treating or curing a human disease

CAP Code, Section 15

Food, food supplements and associated health or nutrition claims

Suggested rewrite

Magnesium contributes to normal psychological function.

Remove the reference to anxiety. Use the authorised wording for magnesium instead.

Health claims can't refer to the recommendation of individual doctors or health professionals. A GP endorsement in the creative counts, even without naming the doctor.

Reg. (EC) 1924/2006 (retained), Art. 12(c)

No claims referring to recommendations of individual doctors or health professionals

CAP Code, Section 15

Food, food supplements and associated health or nutrition claims

Suggested rewrite

Made with magnesium and vitamin B6

Replace the badge with a factual description of what's in the product.

None of the authorised claims for magnesium or vitamin B6 refer to stress or falling asleep. 'Clinically proven' is an objective claim and needs documentary evidence for this product as advertised.

Reg. (EC) 1924/2006 (retained), Art. 10(1)

Only authorised health claims on the GB register may be made

CAP Code 15.1

Health claims must be authorised on the GB register

CAP Code 3.7

Marketers must hold documentary evidence for objective claims

Suggested rewrite

Magnesium contributes to a reduction of tiredness and fatigue.

A sleep benefit with a promised timescale. There is no authorised sleep claim for these ingredients, and text in the image is assessed in the same way as the caption.

Reg. (EC) 1924/2006 (retained), Art. 10(1)

Only authorised health claims on the GB register may be made

CAP Code 15.1

Health claims must be authorised on the GB register

Suggested rewrite

Magnesium contributes to normal functioning of the nervous system

Vitamin B6 has an authorised immune claim, but 'boosts' goes further than the authorised wording. Magnesium has no immune claim, so the claim should be tied to vitamin B6 only.

CAP Code 15.1

Claims must reflect the authorised wording and its conditions of use

GB register · Vitamin B6

Immune system

Suggested rewrite

Vitamin B6 contributes to the normal function of the immune system.

Meta doesn't allow ads that assert or imply personal attributes, including someone's physical or mental health. Questions aimed at 'you' are a common reason for rejection.

Meta Advertising Standards

Personal attributes

Suggested rewrite

Make Calm Night part of your evening routine.

'Detox' is a general, non-specific health benefit. It can only be used alongside a specific authorised health claim, and is safer left out.

Reg. (EC) 1924/2006 (retained), Art. 10(3)

General benefits must be accompanied by a specific authorised claim

CAP Code 15.1.1

References to general benefits

Suggested rewrite

Our evening formula. Magnesium contributes to normal energy-yielding metabolism.

Absolute claims need evidence that covers every ingredient and every customer. 'No side effects' also invites comparison with medicines.

CAP Code 3.1

Marketing communications must not materially mislead

CAP Code 3.7

Marketers must hold documentary evidence for objective claims

Suggested rewrite

A daily blend of magnesium, vitamin B6 and chamomile extract.

Close to an authorised claim, but paraphrased. Using the register's exact wording removes any doubt about whether the meaning has changed.

GB register · Magnesium

Tiredness and fatigue

Suggested rewrite

Magnesium contributes to a reduction of tiredness and fatigue.

Claims that passed

Magnesium contributes to normal muscle function.
Landing page · Matches the register wording. 375 mg per daily dose (100% NRV) meets the condition of use.
Ingredient table with amounts and % NRV
Landing page · Shows the amounts that support the conditions of use for each claim.

Suggested rewrite

Health claims below use the register's authorised wording; the other lines describe the product without making a claim.

Before

Halcyra

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